Ron (M.Sc. Delft University of Technology) has more than 25 years’ experience in the field of user experience design. He has also worked as senior designer/creative director for companies such as Philips Design and Océ and has been involved with in2sports/Peercode since its foundation. Ron is able, in a short time, to design intuitive and attractive solutions for extremely complex problems. He has a large number of patents and various scientific publications to his name.